Skip to main content

IQ Football’s club culture and 5 reasons why it matters

Club culture

The IQ Football way is the basis of our club culture and requires buy-in from the players, parents, and coaches. Our IQ football technical coaches and leadership team focus on five core values, under the acronym (BRAIN). These include the habits of belief, resilience, accuracy (whole-hearted work ethic), integrity, and nurturing (appreciation for a nurturing environment of unique strengths).

Club Culture


Our club culture focuses on belief as the bedrock: belief is everything. We believe that a person’s belief systems determine their path in life and inform their reason for being. We believe in encouraging each person to know their belief systems, to understand why they have them, and to have the courage to change them if necessary. The outcome of the game strongly rests on the belief of the team. Mindsets are built on beliefs. We believe mindsets are the bedrock of choices. We believe in having the courage to renew our mindsets every day because our path in life depends on them.

“We have to change from doubter to believer – now.” Jürgen Klopp, Liverpool manager


In our club culture, we believe in always choosing the courageous option: to never give up and to bounce back from whatever life throws at you. We believe in watching our thoughts to make sure they remain disciplined. We believe in taking responsibility for our emotions and do not allow ourselves to cultivate resentment, victimhood, and a losing mindset. We believe that reaching our dreams comes from diversity and teamwork.


Part of our club culture is to purposefully and intentionally focus on achieving excellence. We believe in striving for accuracy on the field, and off the field. We believe in giving ourselves wholeheartedly to the task at hand, giving ourselves sufficient time (including arriving 30 minutes before the session starts) and energy so that the best possible performance is achieved.


We believe in being real, open, honest, and constructive. Our club culture is to set an example for the youth we lead. We detest duplicity, and so do the youth. We believe in having the courage to admit when we’re wrong, to apologise, and to change.


A strong and loving family has the power to change a community. Our team is a family, and everybody mutually shares the responsibility of achieving success. Our focus is 30% tactics and 70% team building. We believe that each child is uniquely intelligent and integral to the team. We believe in fostering an environment that makes them thrive in their unique strength, where they feel safe and encouraged. We treat the players like we would want them to treat us. We believe that players who are fully engaged in the team willingly go the extra mile, work with passion, and feel a profound connection to their club.

Our IQ Football Technical Coaches create a positive training environment that promotes the habits of belief, resilience, accuracy (whole-hearted work ethic), integrity, and appreciation for unique strengths.

Related tag: soccer training academy

Accuracy, Belief, Club culture, Football, Integrity, Nurture, Resilience, Soccer

Sean Szabo

Recognised as a leading brain-centred football coach in Gauteng, Sean Szabo is an English FA qualified coach who has worked internationally assisting player’s motor and technical football skills, as well as their cognitive development on and off the field. IQ Football was founded in 2015 by Sean as an amalgamation of his passion for football coaching, mentoring, and brain-centred research.